Baby Liby is a product known as nutritional powdered milk for babies. The product is manufactured by “Al Jinan Company Libya”. Our first step before design the identity was analysing their local competitors such “Lactogen, Aptamil, SMA, Similac”. After analyzing, we started to create the minimalist identity by capturing baby foot + modern calligraphy through my backend thoughts such “Making the Strongest Base of Baby’s Health”. And then we created the iconic and fresh looking tin can design to attract their consumers towards the newest arrival premium quality powdered milk product to generate their local sales.